(RT) — The Ten Commandments warns against it, but that didn’t stop an Italian company from using the Lord’s name in vain. Now, Jesus Jeans is ready to defend its brand, vowing to sue anyone aiming to start a clothing line with the name “Jesus” in the title.
The company’s warnings are anything but subtle, as Virginia entrepreneur Michael Julius Anton recently found out.
After attempting to trademark his Christian t-shirt and surf accessory line “Jesus Surfed,” Anton received an email from Jesus Jeans’ parent company, BasicNet SpA. The letter asked Anton to abandon his application, the Wall Street Journal reported.
“If you do not agree, then Jesus Jeans reserves its right to an accounting/damages and all other appropriate relief with respect to your trademark and trademark application,” the email read.