(CNNMONEY.COM) Korean automaker, Hyundai, has apologized for an advertisement that featured a man attempting to commit suicide with exhaust fumes from one of its SUVs.

The ill-conceived punch-line was that the SUV, an iX35, runs on hydrogen and, therefore, emits only water vapor, so the man can’t kill himself.

The ad was created by Hyundai’s European advertising agency Innocean Europe, according to Hyundai.

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