(SAN FRANCISCO CHRONICLE) Angry at Abercrombie & Fitch CEO Mike Jeffries’ exclusivity, a Los Angeles filmmaker decided to give away the brand’s clothes to the homeless.

Greg Karber caught his charity rebranding mission on video, uploaded it to YouTube and asked others to join him in the marketing effort to undermine the company’s uppity image.

Karber’s not the only one enraged by the CEO. Hordes of social media users share the sentiment. And when the Internet’s mad, it unleashes memes with fiery vengeance.

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