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KANSAS CITY, Mo. – Across the political spectrum and in all walks of life in the U.S., everyone bemoans the decline in American manufacturing.
Ordinary Americans buy foreign goods, but wish they could find U.S-made products of equal or better value.
With the popularity of cheap imports, some patriotic Americans have given up even looking at labels anymore, assuming there’s just no way to make buying American a regular practice.
But now someone is doing something about all that.
Meet the American Made Stores. Today it’s a website – soon the first brick-and-mortar store will open in Blue Springs, Mo., right outside Kansas City, the home of the American Made Stores, a partnership between WND and REKO, WND’s heralded online shopping fulfillment company – the one noted for its top-notch customer service at the WND Superstore.
“The concept is very simple,” says Joseph Farah, founder and chief executive officer of WND. “If we sell it, and if you buy it, U.S. manufacturing will return. It’s a ‘Field of Dreams’ vision. ‘If you build it, they will come.’ And we have faith in the American people that they will come – first to the American Made Stores website, later to the brick-and-mortar store in Missouri and, ultimately, to a nationwide chain of retail stores selling only American-made products of all kinds.”
This is not just a business for those involved. It’s a mission.
And here’s the mission statement behind it: “To rebirth American manufacturing while educating Americans about the importance of a strong and vibrant U.S.-based manufacturing economy by offering a unique, convenient, cost-saving and fun shopping experience for those wishing to find American-made products in one place. By rewarding companies who employ Americans working in factories on American soil, you can direct your purchasing power in a way that will not only benefit you and your family, but stimulate a manufacturing renaissance that will benefit your descendants and your country.”
“We believe the success of this business can dispel some of the ugly myths that have developed over the decades about American manufacturing,” says Terry Reed, one of the principals of the American Made Stores. “It’s just not true that Americans can’t make quality products at reasonable prices. It’s also not true that American manufacturing is no longer important to the country. In fact, it’s a matter of vital national security.”
The American Made Stores will provide an opportunity to honor companies which have remained and/or are returning to U.S.-based manufacturing. They will be a destination to showcase American ingenuity by displaying new patents and products. They will serve as a launch platform for American start-up companies and products. They will serve as a place to expose companies and individuals who make false claims about American content through fraudulent labeling and claims.
In addition to making it easy to find U.S.-made products of superior quality and with excellent pricing, which is no easy task in most stores today, goods in the American Made Stores are graded and sorted by the percentage of American content and a manufacturers’ certification standard ensures against false claims. Through customer feedback, testimonials and ratings systems, American Made Stores can provide you with up-to-date consumer reports on American-made goods.
“Do you want to put your money where your patriotism is?” asks Janis Reed, another principal of the American Made Stores. “Now you have a chance. We think it’s good to discriminate by buying American.”