(CBS News) The fallout continues for Paula Deen more than a week after her admission surfaced that she used a racial slur in the past. Caesars Entertainment, Wal-Mart and Home Depot are the latest companies to part ways with the celebrity cook. She stands to lose millions in sponsorships and endorsements.
“Paula Deen has done a great job of taking a bad situation and making it much, much worse,” Abbey Klaassen, editor of Ad Age, said on “CBS This Morning.”
Deen said things she shouldn’t have said but made her situation worse with her response to it, according to Klaassen. She said, “The number-one lesson of crisis (public relations) is come out right away, say what you said, be contrite, let the news cycle move on, and instead here we are in the second week.