(Forbes) Why do merchants sometimes ask us for our ZIP code when we buy something?
When I paused for a moment, she added: “It’s for marketing purposes.”
As much as I had heard good things about the museum, I was unlikely to return soon as I live far from Las Vegas, so I was not anxious to receive subsequent marketing. She said it was okay not to give the ZIP code, and then addressed me by name in wishing me a good visit.
Jo Anna Davis remembers one ZIP code request that did not end well …