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Never give stores your ZIP code — here's why

(Forbes) Why do merchants sometimes ask us for our ZIP code when we buy something?

When I paused for a moment, she added: “It’s for marketing purposes.”

As much as I had heard good things about the museum, I was unlikely to return soon as I live far from Las Vegas, so I was not anxious to receive subsequent marketing. She said it was okay not to give the ZIP code, and then addressed me by name in wishing me a good visit.

Jo Anna Davis remembers one ZIP code request that did not end well …