(THE HILL) — Health and Human Services Secretary Kathleen Sebelius said Monday she is in talks with the NFL to help promote new insurance options under ObamaCare.

Sebelius said the football league has been “very actively and enthusiastically engaged” in discussions about a partnership to encourage people to enroll in newly available insurance plans.

“We’re having active discussions right now with a variety of sports affiliates” about both paid advertising and partnerships to encourage enrollment, Sebelius told reporters.

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