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Beer ad dumps God from Declaration of Independence

A top beer-making company has deliberately omitted God from its new ad citing the Declaration of Independence – and now outraged Americans are vowing to boycott the beer brand on the company’s Facebook page.

In Samuel Adams’ July 4 commercial, a bartender asks, “Why name a beer after Samuel Adams?”

He adds, “Because Samuel Adams signed the Declaration of Independence. He believed there was a better way to live.”

Then the man recites the Declaration of Independence – but he omits “endowed by their Creator” from the segment.

“All men are created equal,” he states. “They are endowed with certain unalienable rights: Life, liberty and the pursuit of happiness.”

He finishes the beer spot with, “Smooth, flavorful. We bow to no kings. Samuel Adams Boston Lager, declare your independence.”

But when Samuel Adams was asked why it omitted the Creator from its ad, the beer maker defended its decision and said it is prohibited from mentioning God in its advertising.

“The Beer Institute Advertising Code says, ‘Beer advertising and marketing materials should not include religion or religious themes.’ We agree with that and try to adhere to these guidelines,” Samuel Adams said in a statement to “Fox & Friends.”

“While we do understand your objection to the omission of the phrase ‘by our creator’ in other circumstances (after all, they occur in the Declaration of Independence which Samuel Adams signed and helped author) we believe it would be outside our industry guidelines to invoke those religious words in a beer commercial.”

The brewer’s removal of the Creator from the text of the founding document is reminiscent of President Obama’s 2011 speech omitting God from the Declaration of Independence:

Adams – a brewer and organizer of the Boston Tea Party – unabashedly cited biblical arguments in support of American independence.

In 1776, while the Declaration of Independence was being signed, Adams declared: “We have this day restored the Sovereign to Whom all men ought to be obedient. He reigns in Heaven and from the rising to the setting of the sun, let His kingdom come.”

In September 1777, Adams told Congress, “numerous have been the manifestations of God’s providence in sustaining us. In the gloomy period of adversity, we have had ‘our cloud by day and pillar of fire by night.'”

The new beer ad has sparked a wave of online comments, including some of the following:

Concerned individuals may contact the Samuel Adams beer maker by email or by calling (888) 661-2337. Also, the Beer Institute may be reached  by email or by calling (202)737-2337.

Sound off on Samuel Adams beer dumping 'Creator' from Declaration of Independence

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