(HOLLYWOODREPORTER) — The dismal performance of the big-budget Western marks a major blunder for “Pirates of the Caribbean” producer Jerry Bruckheimer and director Gore Verbinski.

Disney’s The Lone Ranger has ended up in the box office stockades, with the studio and even producer Jerry Bruckheimer facing a substantial loss after the meek opening of the Johnny Depp-Armie Hammer Western in North America and in its first overseas markets.

Just as Lone Ranger began rolling out in theaters July 3, Cowen & Co. analyst Doug Cruetz predicted a $100 million write-down for Disney. Now, box office experts and rival studio insiders tell The Hollywood Reporter that the loss could approach or even surpass $150 million based on final opening numbers, although they add that Disney likely can weather the storm thanks to summer box office hits Iron Man 3 and Monsters University.

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