- Text smaller
- Text bigger
At this turbulent time in history when many people are looking for answers to their problems, a brand-new TV campaign calling the Islamic prophet Muhammad the “savior of humanity” is about to saturate the airwaves of Australia.
“Tens of thousands” of dollars have reportedly been raised by the Muslim community to fund a series of 30-second commercials to begin airing on the country’s biggest networks starting July 9.
The ads are produced by My Peace, an Australian group looking to build bridges between the Muslim community and other citizens of the land Down Under.
The prime-time spots will air over the course of several months, and feature famous historical figures such as Mahatma Gandhi and George Bernard Shaw praising the virtues of Muhammad.
“This is a response to misinformation. Not many (Australians) are aware of who the prophet is and why we regard him so highly and so emotionally,” My Peace founder Diaa Mohamed told the Sydney Daily Telegraph.
“The commercials will be animated with voiceovers and will have quotes on the screen.
“Muhammad is the most influential man in history and the commercials will show what scholars and historians have said about him.”
Gandhi said the prophet “holds undisputed sway over the hearts of millions” and Shaw called him the “savior of humanity.”
My Peace is even selling tickets for those interested in attending the public premiere of the commercials.
This isn’t the first time the group has aired television ads to promote Islam.
Last year, it launched a campaign titled, “I’m Muslim and proud,” featuring a collage of photos of and audio quotes from individual Muslim “sponsors,” with comments including:
- “I believe in Muhammad.”
- “He was a prophet of God … like Noah, Moses and Jesus.”
- “The same God as Jews and Christians.”
- “The prophet Muhammad shunned racism … and mixed with everyone on equal terms.”
- “The prophet Muhammad believed in the future builds on mutual respect.”
(See the 2012 “I’m Muslim and proud” campaign by clicking below:)
At the time, Diaa Mohamed said, “We hope this campaign enables the wider community to see us in a new light, to see that our values are closely matched and though our beliefs are different it doesn’t make us incompatible with the Australian way of life. We hope to energize the Muslim community with positive images so they see themselves as proud members of Australian society.”
“It’s the voice of the silent majority,” he claimed.
In the past five years, the number of Muslims in Australia has rocketed, soaring 40 percent to 476,291.