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General Mills, widely known for throwing its considerable influence behind same-sex marriage, has now unleashed one of America’s most beloved icons, Betty Crocker, in the effort.
When Minnesota begins allowing homosexual duos to legally exchange marriage vows at midnight Thursday, a few couples will be treated to free wedding cake, compliments of Betty Crocker.
According to the homosexual advocacy organization GLAAD, “Betty Crocker is performing this donation as a part of ‘The Families Project.'”
The organization says that three couples visited the Betty Crocker kitchens in Golden Valley, Minn., to sample wedding cakes on Monday, in a blog post titled “Betty Crocker Toasts Marriage Equality With Wedding Cake Tasting.”
“The company states that it wanted ‘to celebrate with these families and mark this moment in the state’s history’,” says the GLAAD blog.
General Mills hasn’t been shy about promoting homosexual marriage, as WND has reported, including a rainbow-colored Oreo cookie.
“Families are changing a lot. But they’ve still got one thing in common – the love that makes a home,” says the General Mills website “The Family Project.”
“At Betty Crocker, we believe that a family is a family, no matter how it’s arranged,” it continues.
The site features a video highlighting what the multi-billion dollar food giant sees as important historical milestones.
“Marriage & Family have changed more in the last 35 years than in the last 350,” the company says.
The maker of Cheerios and Lucky Charms then reminds readers that “less than half of all households in the U.S. include a husband and wife” and highlights a claim that “the number of same-sex couples living together has increased by 800 percent since 2000.”
The Minneapolis Star-Tribune reported: “The first same-sex couples to marry in the Twin Cities are savoring the moment – and the wedding cake.”
The paper said General Mills and the Edina, Minn., bakery Queen of Cakes are donating cakes to the first three couples to marry at Minneapolis City Hall the moment same-sex marriage becomes legal.
General Mills took the opportunity to poke traditional marriage supporters with its comment that it was “easy to think of a homemaker as a stereotype from an earlier time.”
“And, to many of us, it seems like a homemaker can only be part of a certain kind of family. But these days, a homemaker is anyone who makes a home,” the company states.
The food giant notes 71 percent of Americans say that they have “old-fashioned values about marriage and family,” while quickly pointing out that “we” don’t really want to be “old-fashioned,” but simply want to be “together.”
That’s when the company says there’s a “new normal” when it comes to families.
General Mills say that the new family structure “makes us happy” and that the “love that exists between family members is a lot more important than how they’re arranged.”
The American company, which has generated revenue for a century selling products to American families, sees tradition dying out in favor of a new era of same-sex marriage.
The brand manager for Betty Crocker, Laura Forero, told Minnesota Public Radio that the image of “Betty” is constantly evolving, but diversity and inclusion are in the brand’s DNA.
“Celebrating these three families today, seemed very appropriate as Betty celebrates all families,” Forero said.
The National Organization for Marriage has a “Dump General Mills” campaign, which seeks to educate the American consumer about how the profits on food sales is spent by the company.
“I never thought that by eating Cheerios for breakfast I would be supporting gay marriage,” starts the organization’s sample petition signed by tens of thousands of people.
“Your decision to pander to same-sex marriage activists has forced me to choose between your food products and my conscience,” the petition says. “As long as food is produced by other companies my conscience is going to win out over the desire for another bowl of Lucky Charms.
“Until you stop supporting this radical social agenda I must, in good conscience, look for substitutes that I can purchase instead of the following brands.”
The group lists dozens of common food products that help support the undoing of traditional marriage.
- Betty Crocker
- Good Earth
- Muir Glen
- Big G Cereals
- Green Giant
- Nature Valley
- Old El Paso
- Hamburger Helper
- Cascadian Farm
- Pillsbury Atta
- Knack & Back
- Cinnamon Toast Crunch
- La Saltena
- Diablitos Underwood
- Fiber One
- V. Pearl
- Food Should Taste Good
- Wanchai Ferry
- Lucky Charms
- Fruit Snacks
- Macaroni Grill
- Yoplait France
- Gold Medal
- Mountain High
The group also admonishes the corporation, saying in part, “It’s not the role of corporate management to unilaterally endorse a controversial political issue unrelated to a company’s core business.”
WND previously reported on a short-term boycott of Green Giant vegetables, called “No, No, No – Green Giant,” by Living Waters, not simply over the fight about “gay marriage,” but an issue it says is more important – “where people will spend eternity.”
“As with everything we do at Living Waters, loving God, loving people, and furthering the gospel of Jesus Christ is of first importance,” Living Waters says.
General Mills, meanwhile, moved aggressively when the Supreme Court recently struck a portion of the federal Defense of Marriage Act.
The company, which introduced the nation's children to characters like the Honey Nut Bee, the silly Trix rabbit and Lucky the Leprechaun, filled boxes of Lucky Charms cereal with rainbow-colored marshmallows.
The "magically gaylicious" cereal served as the face of the new #LuckyToBe campaign, which encourages people "lucky enough to be different" to use the hashtag #LuckyToBe when tweeting and posting online.
"We're celebrating Pride month with whimsical delight, magical charms and two new rainbow marshmallows," the #LuckyToBe campaign stated in a press release sent to GLAAD.
WND reported when General Mills, based in Minneapolis, announced its public support for homosexual marriage when a state constitutional amendment was introduced in Minnesota in 2012 to ban same-sex unions.
“General Mills doesn’t normally take positions on ballot measures; this is a business issue that impacts our employees,” said Ken Charles, General Mills vice president of diversity.
"We value diversity. We value inclusion. We always have ... and we always will. We’re proud of our workplace, and we’re proud to be a leader for diversity and inclusion in our community. For decades, General Mills has worked to create an inclusive culture that welcomes and values the contributions of all."
The National Organization for Marriage pointed out U.S. Census Bureau data indicating that there are just over 100,000 same-sex households in America with children under the age of 18. The group contrasts that with the over 35 million traditional American households with children under 18.