(The Local) Naming a chocolate cake after US President Barack Obama has helped a small bakery in Salento, a region in southern Italy with acute unemployment, defy the economic crisis. The move has been described as “cunning marketing”.

The marketing mix has been so successful that baker Angelo Bisconti is marking US Independence Day, July 4th, with the opening of a new factory on Thursday evening in his town of Campi Salentina, where ten new staff will produce more ‘pasticciotto Obama’, a type of pudding.

  • Text smaller
  • Text bigger
Note: Read our discussion guidelines before commenting.