(Reuters) Zimbabwe’s sole television station, state-owned and tightly controlled by President Robert Mugabe, is targeting the private life of his arch rival Morgan Tsvangirai with “attack ads” aimed at discrediting him before July 31 elections.

In the adverts, three former lovers reveal how they were dumped by Tsvangirai, 61, before Mugabe’s ZANU-PF party chimes in to tell voters that the prime minister is unfit for office.

While there are many questions about the tone and taste of the adverts in the socially conservative southern African nation, the message is rubbing off on even die-hard Tsvangirai supporters, who say he has only himself to blame.

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