(News.com.au) Tattoos might be all the rage but tattoo regret is just as common.

A drunken night out in Sydney’s Kings Cross left Rachel Vance with a tattoo on her arm – two tiny stars and a spade. The experience cost her $100 and she regretted it instantly.

Louise Smith got five tattoos at different stages throughout her twenties. One was a butterfly, another commemorated a friend’s death and the rest just seemed like a good idea at the time. Until now.

Both women are part of an emerging trend where people are paying upwards of $100 a pop per session of laser treatment to remove tattoos. Oh, and apparently it hurts like hell.

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