(RELIGION NEWS SERVICE) — A show capitalizing on Southern Christian stereotypes has snowballed into success, with faith and duck hunting creating a recipe for a ratings sensation on “Duck Dynasty.”

The A&E show drew nationwide attention last week after its season premiere attracted 11.8 million viewers, becoming the most-watched reality premiere in history by topping series like “Jersey Shore” and “Jon & Kate Plus 8.”
Willie, Korie, Miss Kay, Jase, Phil & Si Robertson of the A&E series Duck Dynasty.

Put into perspective, the show drew more viewers than the highest viewed episodes of “Breaking Bad” and “Mad Men” combined, and would be the most-watched show if it aired on NBC.

The show follows members of the extended Robertson clan, the family that runs the Duck Commander hunting supply company in Louisiana. During its inaugural season in 2008, the show attracted a mere 1.4 million viewers.

WND note: See why Duck Commander Phil Robertson is ‘Happy, Happy, Happy’

And get up close and personal with The Duck Commander Family

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