Fox News will move superstar anchorwoman Megyn Kelly to evenings from her daytime slot as the network revamps its prime time schedule for the first time in 10 years, according to the Drudge Report.
Sources speaking to Matt Drudge said that hour is 9 p.m. — the time slot now filled by Sean Hannity’s show.
Drudge reports the official announcement will be made later this month.
One hour after breaking the story on his news site, Drudge took to his personal Twitter account to opine about Fox News head Roger Ailes: “Megyn Kelly to 9PM on FOXNEWS means different things to different people. In the end, it’s Ailes doing what he does best: Broadcasting.”
Hannity is signed to a long-term contract that will reportedly keep him on the network through the 2016 election.
Other prime time hosts, Bill O’Reilly and Greta Van Susteren, like Hannity, are in the midst of long-term contracts. Recently, Van Susteren responded to rumors that she would be bumped by Kelly by saying she had a contract for a daily, prime time show.
If confirmed at 9 p.m., Kelly would be up against hosts Piers Morgan on CNN and Rachel Maddow on MSNBC.
Fox News host Eric Bolling is already tweeting as if it’s fact, writing: “ALERT!.. some bad news for Rachel!” and “Having a bad day?… not as bad as Piers.”
Morgan, in turn, tweeted to Kelly: “Bring it on.”
Thus far, Fox News has refused to confirm the report.
In July, however, Ailes announced that Kelly would move to a prime time slot upon her return from maternity leave.
A Fox News spokesman said no official announcement will be made at this time.
“We will neither confirm nor deny any programming schedule changes,” the spokesman said. “As previously stated, the network has signed long-term deals with Megyn Kelly, Bret Baier, Shepard Smith, Bill O’Reilly, Sean Hannity and Greta Van Susteren.”
Deadline Hollywood said Ailes told Fox Business News anchor Neil Cavuto at a 21st Century Fox investors meeting in Los Angeles that Kelly had earned a prime time slot.
And he said Hannity, the top-rated personality on cable this week, topping even his fellow Fox hosts O’Reilly and Van Susteren, continues to be a brand “viewers love and want to see.”
Ailes didn’t respond to a question about time slots for his stars, saying “All of our stars will be back.”
He did say he and Smith have been working “on something we’ll roll out probably in mid-September, about how news is presented. I think it’s done in an old-fashioned way and I think we have a better way of working on it.”
The industry news site noted that while broadcasters often reference 8-11 p.m. as prime time, cable news networks sometimes have touted the 7 p.m. hour, or even the 6 p.m. hour as prime time, too.
Kelly joined Fox News in 2004, beginning as a general assignment reporter based in Washington.
She has previously co-anchored “America’s Newsroom” with Bill Hemmer and now hosts “America Live.”
Kelly holds a Bachelor of Arts degree in political science from Syracuse University and a J.D. from Albany Law School, where she graduated with honors and served as editor of the Albany Law Review.