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Advertisers bypass black media, report finds

Posted By -NO AUTHOR- On 09/22/2013 @ 1:05 am In Money | No Comments

(Chicago Tribune) The buying power of African-Americans continues to grow, but advertisers are missing the mark by passing over black-oriented media.

That is the conclusion of a Nielsen report, which shows that of the $75 billion spent last year in the U.S. on television, magazines, Internet and radio advertising, less than 3 percent wen

With 43 million blacks in the U.S. representing about 14 percent of the population — more than half younger than 35 — advertisers are not effectively reaching a growing population projected to account for $1.3 trillion in consumer spending by 2017, according to Nielsen.

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