(DAILY BEAST) The press liked to call their style No Drama Obama.

It was a nice turn of phrase that matched the mood of the candidate in 2008.

But that all changed with the reelection. The personal tensions started earlier and rapidly worsened. They fought in private and in the open. There was plenty of simmering, and often a high boil. The team of rivals rarely achieved a spirit of cooperation and seemed more inclined to bitter, dogged rivalries.

There was a new actor in the campaign drama: Jim Messina. Obama convinced Messina to leave his political father, Sen. Max Baucus, by calling him the day after Hillary Clinton dropped out of the Democratic primary contest. The sales pitch was neither about hope nor change. “You’re really going to get to run a business,” Obama told Messina.

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