(NYMAG) — That Miley Cyrus captures more attention than escalating war in Syria is, by now, conventional wisdom. But an exhaustive survey of news sources now reveals exactly how much attention Miley steals: Americans viewed twelve times as many pages about Miley Cyrus as they did about Syria — even though the news sources published 2.4 Syria articles for every one about Miley.
Outbrain supplies “related links” modules to a network of 100,000 publishers, including major news sources like CNN, Fox News, and ESPN. On any given day, 87 percent of Americans who browse the web will view a page with an Outbrain module, explains the company’s vice-president of global marketing. They collect traffic data from every site in their network, which they use in a variety of algorithms to generate recommendations.