(NYPOST) — This has got to be one of the oddest promotions to involve NFL players — no ifs, ands or, er, butts.

Four NFL linemen have signed to help a small Venice, Calif., company crack a new market — moistened toilet paper — targeted at men.

The sector, just 3 percent of the $8.7 billion toilet paper category, is usually aimed at infants and toddlers but the four burly centers are hoping to change that with a product cheekily called “One Wipe Charlies.”

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