(London Daily Mail) Retail giant Toys R Us has agreed to drop sexist marketing and gender stereotyping of its products to girls and boys.

The toy store has bowed to pressure from campaign group Let Toys Be Toys, who represent thousands of shoppers concerned with sexism in the toy industry and the impact it’s having on children.

After meeting with campaigners, the chain have said they will now ensure their marketing is more inclusive, as well as removing explicit references to gender in store.

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