(BREITBART) — A Greek marketing group has created the first “Tweeting Bra” as part of a campaign from Nestle Fitness for October’s Breast Cancer Awareness Month.

The social networking bra utilizes a special mechanism hidden under the hook of the bra. When it is unhooked, a signal is sent to a cell phone which in turn notifies a server that generates a tweet.

A popular Greek TV presenter, Maria Bacodimou, will be wearing the tweeting bra for two weeks. Whenever her bra comes off, a tweet will be sent to her roughly 150 K followers reminding them to perform breast self-exams.

Note: Read our discussion guidelines before commenting.