(LONDON DAILY MAIL) The outlook for actor Alec Baldwin’s new MSNBC talk show isn’t looking good.

For last weeks episode of ‘Up Late with Alec Baldwin’ ratings in the key 25-54 demographic dropped 41 per cent from the premiere five weeks ago. Overall viewers were down to just 395,000 – a total 40 per cent drop from the premiere.

Industry experts pinpoint Baldwin’s lack of interesting guests as a possible reason for the Charlie Rose-style show’s slump in viewership.


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