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Chuck Norris

One of those online Chuck Norris “facts” explains he doesn’t wear a watch; he decides what time it is.

Maybe truer than not? It looks like time is on his side, given a report in Businessweek that is headlined “The State of Chuck Norris is Strong.”

It reports that the martial arts champion and longtime action film and television actor, as well as WND columnist, was the only celebrity “who ranked in the top 10 in recognition while also turning up in the top 50 for overall value.”

The rankings concerned how well known, recognized and influential celebrities are for the purpose of endorsements, advertisements and the like.

Explained the report, “Over the past half-century, as the age of the celebrity has taken over American public life, a cottage industry has emerged to assist advertisers in their all-important search for the perfect face to slap on, say, the side of their honey-baked ham. Helping brands measure a celebrity’s value is a competitive field and one that continues to get increasingly specialized.”

The report said the InterMedia Entertainment rankings revealed Chuck Norris’ superiority in the chase for success by direct-response marketers.

The original report said, “1. Love the Chuck. Despite Chuck Norris’s failure to sell America on the idea of Newt Gingrich for president, direct-response marketers shouldn’t shy away from the martial arts legend. In the latest rankings, Norris was the only celebrity who ranked in the top 10 in recognition while also turning up in the top 50 for overall value.”

Following a successful path to world titles in martial arts, Norris engaged in a highly successful career as an action movie star, recently appearing in “Expendables 2,” as well as a career in television with “Walker, Texas Ranger.”

He’s also created a highly innovative martial arts training program for students, called KickStart, and has reached out via his WND column.

But that “facts” are what puts his name on the Internet literally millions of times a day.

Norris admitted some of his favorite entries include:

  • “When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris.”
  • “Chuck Norris doesn’t read books. He stares them down until he gets the information he wants.”
  • “Outer space exists because it’s afraid to be on the same planet with Chuck Norris.”

When asked what he thought about the phenomenon, Norris said, “My answer is always the same: Some are funny. Some are pretty far out. And, thankfully, most are just promoting harmless fun.”

Norris, 73, also downplays the notion that he’s some sort of superhero.

“I’ve got a bulletin for you, folks. I am no superman. I realize that now, but I didn’t always. As six-time world karate champion and then a movie star, I put too much trust in who I was, what I could do and what I acquired. I forgot how much I needed others and especially God. Whether we are famous or not, we all need God. We also need other people.”

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