(Huffington Post) Widowed and divorced women have historically been shunned in areas of India. So imagine the nation’s surprise when jeweler Tanishq celebrated a second marriage in its new ad.

The spot (watch above) features a beautiful bride having a playful moment with her daughter after bridesmaids help her adjust her jewelry. At the ceremony, we see the hunky groom struck with love for both his new wife and stepdaughter.

The little girl feels excluded during the actual marriage rites, however, so stepdad invites her to join them. She later asks if she can call him “Daddy.”

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