Unsuspecting New Yorkers are startled by a demonic baby used to promote "The Devil's Due" movie.

The devil is apparently alive and well on the streets of New York City. Or, at least, his offspring is.

Pedestrians in the Big Apple are being shocked and horrified in recent days as a robotic child of Satan has been prowling their streets, springing up out of a baby stroller to instill pure fear.

It’s all part of a promotion for a new horror film called “The Devil’s Due,” reminiscent of the classic 1968 Mia Farrow thriller, “Rosemary’s Baby.”

Learn everything you always wanted to know about the devil but were too afraid to ask! Get your autographed copy of the classic, “Shocked by the Bible: The Most Astonishing Facts You’ve Never Been Told”

To help 20th Century Fox scare the living hell out of New Yorkers, Thinkmodo has constructed a demonic infant inside a remote-controlled stroller.

It then lets the stroller loose on the streets, and a hidden camera records the priceless reactions of passersby who often shriek in surprise when the disturbed child pops up out of the carrier, sometimes spewing liquid out of its mouth or giving the middle finger when it feels compelled, as when it cruises up to a police car.

WARNING: Video below may have some images that could disturb some viewers:

Co.create noted, “Given the terror inflicted on complete strangers, it may come as a surprise that no one punched the demon spawn or anyone associated with it.”

It quoted Thinkmodo co-founder Michael Krivicka, who said, “We thought that some people would not be happy about being scared and then asked to be in the video–but that didn’t happen. People were totally cool with being in the video after getting the living hell scared out of them. Each reaction ended with a laughter and everyone loved the look of the baby.”

Thus far, the “prankvertisement” has collected more than 8 million views on YouTube.

The official trailer for “The Devil’s Due” movie can be seen here:

Note: Read our discussion guidelines before commenting.