(AD AGE) There’s going to be a new, more plasticky model posing alongside the flesh-and-blood ones in theSports Illustrated‘s Swimsuit Issue next week.

For a new campaign, Mattel is putting Barbie back in a version of the black-and-white striped swimsuit the doll wore when it was introduced in 1959 and promoting it partly with ads in Sports Illustrated’s biggest issue of the year.

Both the doll and the Swimsuit Issue have sometimes been criticized for fueling unrealistic expectations about women’s bodies. But the new Barbie effort, which puts the doll in close company with Swimsuit “legends” being brought back for the issue’s 50th installment, is trying to stick it to critics with the tagline “Unapologetic.”

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