(Christian Science Monitor) Aspire to see your book land on the New York Times bestseller list?
With a couple hundred thousand dollars and the services of an enterprising – if dubious – marketing outfit, you can.
That’s according to new reports outlining how Mark Driscoll, an evangelical pastor, paid $210,000 to ResultSource Inc., a professional firm in the business of making bestsellers. The result? Driscoll’s book, “Real Marriage: The Truth About Sex, Friendship, and Life Together,” which he wrote with his wife Grace, skyrocketed onto the New York Times bestseller list before dropping abruptly off.