(TIME) The new commercial from MarijuanaDoctors.com might seem to make perfect sense to a medical marijuana patient who has just taken a dose of their medicine. For most others, the logic may take a moment to sink in.

During the one-minute spot, which the company is touting as the first ever medical marijuana business commercial to air on major networks, a faux dealer pushes sushi in the street, opening up a coat filled with raw fish like cartoon thieves open trenchcoats filled with black-market Rolexes. “You wouldn’t buy your sushi from this guy,” the voiceover concludes. “So why would you buy your marijuana from him?”

“We felt the viewing public would agree that in the states providing safe access, continuing to obtain medicine illegally is as absurd as purchasing raw fish from a drug dealer,” the company’s CEO Jason Draizin said in a press release.

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