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What to expect from Starbucks's new booze menu

Posted By -NO AUTHOR- On 03/20/2014 @ 11:40 pm In Money | No Comments

(Businessweek) First, Starbucks (SBUX) wanted you in its cafes for lunch and the afternoon, so it spruced up its food offerings and started serving cold “Refreshers” and testing sodas. Now it wants you there in the evening, too, and it’s bringing out the booze.

The coffee chain plans to roll out alcoholic beverages to thousands of stores over the next few years as part of a program it calls Starbucks Evenings, which starts after 4 p.m. A few things for consumers to note: The options will be bottled beer or wine, not cocktails, and the selection will vary to meet “local taste preferences,” according to a spokesperson. Customers should expect to be carded, and shouldn’t expect to find evening-time Starbucks turning into a bar.


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