(COURIER-JOURNAL) — Louisville-based Yum Brands’ social media campaign to name the new Interstate 65 bridge for Kentucky Fried Chicken founder Col. Harland Sanders seems to be building steam.

The parent company of mega-fast-food brands KFC, Taco Bell and Pizza Hut originally tweeted a photo illustration in early February showing a photo of KFC founder Col. Harland Sanders superimposed over a rendering of the downtown span of the Ohio River Bridges Project.

Subsequent posts with the hashtag ColonelBridge this month have garnered about 400 retweets, as well as comments from others on Twitter and Facebook like Bryan Baise, a philosophy professor at Boyce College.

“I only want it named #ColonelBridge if that lovely image of Col. Sanders shows up in the sky, waving to me and saying ‘Welcome to Kentucky,’” Baise tweeted.

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