(HOLLYWOOD REPORTER) — Less than six weeks before Labor Day, hopes for recovery at the North American summer box office have evaporated. The season is expected to finish down 15 to 20 percent compared with 2013, the worst year-over-year decline in three decades, and revenue will struggle to crack $4 billion, which hasn’t happened in eight years. As a result, analysts predict that the full year is facing a deficit of 4 to 5 percent.
Comparisons in North America are tough, considering revenue hit a record $4.75 billion in summer 2013. It didn’t help that Fast & Furious 7 was pushed from July to April 2015 following the death of Paul Walker or that Captain America: The Winter Soldier opened in early April. But even bullish observers are grim.
“Moviegoing begets moviegoing, and we have lost our momentum,” says Rentrak’s Paul Dergarabedian. “People aren’t seeing trailers and marketing materials. They still want to go to the movies — they just want to go to really good movies.”