A group of angry students took to the streets of Newtonville, N.Y., to protest what they perceived as a sexist billboard ad – an image of a kitchen with the accompanying text, “Your wife wants me.”
The students said they were offended by the message, and carried signs that read, “I prefer an office,” and “Men can make their own sandwiches,” the local News10 reported. Other protest signs read, “Women left the kitchen decades ago,” and “I can buy my own kitchen.”
Their main issue?
Delaney Rivers, one of the protesting Siena students, said in an email to the local station: “[The billboard] implies that men are the primary financial supporters of women and that women are materialistic and portrayed as having no other value outside of the kitchen. This is especially egregious towards students at our institution as many of us are working towards financial independence in hopes to have successful careers and equality in our relationships.”
But the company that posted the billboard, Teakwood Builders, said the ad was simply targeting its customer base.
“A vast majority of Teakwood’s clients are women,” the company said. “Frequently, they are the decision makers about major expenditures. This billboard – and the entire ‘Your wife wants me’ campaign – is good-natured, tongue in cheek fun meant to appeal to women who have a sense of humor, a sense of history and healthy self-esteem.”
The company also thanked the protesters for “their excitement” and “for drawing attention to the gorgeous Teakwood kitchen on the billboard,” News10 reported.