Hillary Clinton may have much to overcome with the general public, but when it comes to women, she’s taking an “I am woman, hear me roar” approach – and it seems to be working: More than 60 percent of her recent revenues have come from the female camp, Politico reported.
And the campaign is jumping on that gender bandwagon. The news outlet reported Clinton’s campaign not only has a women’s coalition outreach director, who’s plotting a course to draw in the big checks from the female sector, but is also holding several unofficial revenue-raising events in the homes of notable women, using a network compiled by former female Clinton aides.
Officially, the campaign is playing down the strategy, however.
“Strategically, we’re doing what we’ve done for years,” said Pamela Eakes, a Seattle-based Democratic bundler who’s worked as the Ready for Hillary national finance co-chair, Politico reported. “We’ve always reached out to women. This time, the most qualified person to be president happens to be a woman and a mother. So it’s not strategic. It’s just natural.”
And Maria Echavester, a former pro-Clinton super PAC Priorities USA board member and ex-White House aide to President Clinton, put it this way to Politico: “I don’t think there’s any doubt that there are a tremendous amount of women from all walks of life who didn’t see themselves as political donors and see Hillary Clinton’s campaign as a motivating opportunity.”
She also said her particular campaign niche is to draw in both women and Hispanic voters for Clinton.
The strategy seems to be working well. More than 60 percent of Clinton’s donations are coming from women – and that’s up from her first run at the presidency, when only 51 percent of campaign contributors were female, Politico reported.
“Women are different,” said former Rep. Ellen Tauscher, D-Calif., who’s supporting Clinton. “We look at people over an arch of things. It’s not just one or two things. Women don’t look around the room and try to find out who the alpha male is. That’s not the way we think. Women, our process is different.