Ben Carson

Ben Carson

Media giant Rupert Murdoch, 84, ignited a national firestorm with a recent tweet that suggested Ben Carson, who’s rising quickly in national presidential primary polls, would prove a “real black president,” in contrast to President Obama.

His Twitter message: “Ben and Candy Carson terrific. What about a real black President who can properly address the racial divide? And much else.”

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The tweet taps into criticisms about the current White House administration by many who say Obama and his leadership team, including the former attorney general, Eric Holder, have only heightened racial tensions in recent years.

But Murdoch’s tweet, meant as a compliment to Carson, didn’t go over well with all.

As NBC News found, several responded negatively on Twitter.

One wrote: “@rupertmurdoch Can you please regularly advise black Americans on which of them is ‘real,’ so they’ll be free of doubt?”

And another: “@rupertmurdoch I’m so thankful that you are here to explain to me what it means to be black.”

Van Jones, Obama’s former environmental czar, called Murdoch’s tweet “juvenile c–p” during a CNN segment.

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He also said it was “completely outrageous and disgusting” to paint Obama in such a poor race-relations light, Mediaite reported.

“If Rupert Murdoch cares about black people,” he said, “he should tell the people at Fox News he does so, because you can’t tell by watching Fox News. … Fox News has been an enemy of African-American struggles since it started.”

In “Scam: How the Black Leadership Exploits Black America,” Rev. Jesse Lee Peterson – a true black leader whom many affectionately call “the other Jesse” – shows how the civil rights establishment has made a lucrative career out of keeping racial strife alive in America.

Murdoch and his family have a net worth of $12.1 billion and oversee 120 newspapers in 120 countries, Forbes reported. Murdoch chairs News Corp and co-chairs 21st Century Fox.

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