(CBC) Two entrepreneurs are capitalizing on air pollution problems abroad by selling people bottled fresh air from the Canadian Rockies.

“Essentially we’re selling air,” Troy Paquette, one of Vitality Air’s Canadian co-founders, told CBC’s The Current. “Clean, beautiful, fresh Banff mountain air.”

The idea came to Paquette and co-founder Moses Lam as a bit of a joke. They chatted to some people who lived abroad in regions with lots of air pollution. Paquette and Lam joked about packaging some fresh Canadian air and shipping it around the world so people could experience it.

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