(London Guardian) Tesco will only sell straight croissants from Friday, despite the breakfast pastry’s French name meaning “crescent”.

It claims that demand for the traditionally curved breakfast snacks has fallen and British consumers now prefer straight ones due to their optimised “spreadability factor” and a sense that they are somehow more sophisticated.

Harry Jones, Tesco’s croissant buyer, said: “After demand for crescent shaped croissants started falling, we spoke to our customers and nearly 75% of them told us that they preferred straight ones.

Note: Read our discussion guidelines before commenting.