It’s a dangerous thing, indeed, when fat-cat, multinational corporations like Kellogg determine to use their powerful advertising position to squelch free speech and freedom of the press by selectively boycotting media companies because they stand for principles like American national sovereignty.
Don’t get me wrong. It’s the absolute right of any corporation to spend its advertising dollars where it wants – for any reason. But, when businesses make bad decisions based on bad information and decide to support immoral causes, it’s the duty of Americans to be discerning about where and how they spend their own money.
As for me and WND, we stand with our “competitor,” Breitbart.com – the target of Kellogg and a growing number of other establishment corporations as they try to kill a voice of independence and liberty.
WND and Breitbart don’t share the same mission. We don’t follow exactly the same standards and practices, and we have many differences in what we cover and how we cover the news. But, we both believe in freedom and a vibrant press, and we share a common conviction that the first duty of real journalists is to serve as a watchdog on government fraud, waste, abuse and corruption.
So we put aside any differences we have, including rivalries over the market share of a handful of independent, alternative, online media outlets, to support our beleaguered friends and colleagues at Breitbart. We do so by fighting fire with fire. If Kellogg wants to attack Breitbart’s bottom line, then we will do everything in our power to hurt Kellogg’s bottom line.
If Kellogg won’t allow any advertising at Breitbart, we won’t accept any Kellogg advertising at WND. Period. End of story. The day Kellogg changes its decision, WND will change its decision.
Between the Breitbart and WND audiences, there is a combined audience of 75 million every month.
What does that mean? Personally, I won’t be buying any of the following products:
- Eggo waffles
- Special K
- Kellogg’s Frosted Flakes®
- Kellogg’s Nutri-Grain®
- Rice Krispies®
- Frosted Mini-Wheats®
- Cocoa Krispies
- Morningstar Farms
- Famous Amos
- Kellogg’s Corn Flakes®
- Kellogg’s Honey Smacks® cereal
- Corn Pops®
- Mother’s Cookies
- Keebler Company
- Smart Start®
- Froot Loops™
- Kellogg’s Raisin Bran®
- Low Fat Granola
- Fruit Flavored Snacks
- Apple Jacks®
- Cracklin’ Oat Bran®
- Smart Start®
- Kellogg’s Raisin Bran®
By the way, I actually like Eggo waffles. But I can live without them. I prefer freedom to Eggo waffles.
But I’m personally asking the WND audience to shop their values – and exclude Kellogg products from their shopping lists until that company sees the light.
Here’s the statement from Kellogg’s spokesperson Kris Charles affirming its boycott of Breitbart: “We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company. We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove ads from that site.”
Let’s make it easy on them: Scratch WND from your list of media buys until you apologize to Breitbart.com, whose values were affirmed in the recent election.
By the way, it’s worth noting that Kellogg offered no examples of how Breitbart fails to align with the breakfast maker’s values.
I stand with Breitbart News Editor-in-Chief Alexander Marlow who said the following in response to the attack by Kellogg: “We are fearless advocates for traditional American values, perhaps most important among them is freedom of speech, or our motto ‘more voices, not less.’ For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice. … Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.”
Boycott Kellogg, not Breitbart.
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