(San Francisco Chronicle) The gummy bear cleanse sounds like a joke, and for one day, that’s all it was. On April 1, 2016, Rosie O’Neill, co-founder of the boutique candy brand Sugarfina, decided to play an April Fools’ prank, sending an email to customers advertising the brand’s newest flavor: green juice. It was funny because although green juice can taste good, many people don’t exactly drink the spinach- or kale-based beverage for its flavor, just its health benefits.
The joke went over their heads.
“We started getting all of these phone calls from people, people emailing us and saying, ‘Where I can I buy these?’ ” said O’Neill, who spent the day on the phone apologizing to all the customers who did not realize it was April Fools’ Day. “That lightbulb moment went off, like, ‘Oh, people might actually want this as a real product.’ ”