(AGENCE FRANCE-PRESSE) — Personal care brand Dove has apologised for a body wash advert that showed a black woman removing a top to reveal a white woman underneath, following accusations of racism.

The three-second video clip appeared in the United States on the social networking site Facebook.

Dove said on Twitter that it had “missed the mark in representing women of colour thoughtfully” and deeply regretted any offence caused.

Note: Read our discussion guidelines before commenting.