(VegieAtlantic) Today, McDonald’s have launched the trial of their new burger, the McVegan. The trial is taking place at an outlet in Finland, which if successful, could expand worldwide.
At the moment, the McVegan can only be found at their outlet in Tampere, Finland, until the end of November. At the end of the trial, the fast-food chain will evaluate the burger’s performance and make a decision on its future.
Marketing Director for Finland, Christoffer Rönnblad, said: “At least the feedback that we have quickly received, and what reception has been online yesterday and already the other day, it has been quite positive. We are going to be positive in this test”