(AFP) — Trolling, impersonating, demonising: these are just some of the behaviours encouraged in a new online game launching Tuesday in which young players become “fake news tycoons” — to counter growing misinformation.

Researchers at Cambridge University have teamed up with a Dutch media collective to develop an English version of the game aimed at inoculating people against the spread of so-called fake news.

The exercise encourages participants, who are tasked with building audiences for their imaginary fake news sites, to stoke fear, anger and mistrust by simulating the manipulation of online content.

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