(BOSTON.COM) — WEEI has canceled its live programming Friday in order for its full staff to participate in sensitivity training, a response to the advertiser backlash to a host mocking Tom Brady’s agent with a stereotypical accent last week.

“Nothing is more important to WEEI than the close-knit and diverse Boston community we call home, and we are committed to actively contributing to its betterment,” a statement issued by the station and parent company Entercom Communications read.

“WEEI is in the process of closely reevaluating our policies and procedures in an effort to ensure that our programming is never intolerant or harmful to our listeners and our city.”

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