Why your rivals sell more books

by Jim Fletcher -- It's always important, I think, to separate our sometimes-disdain for other writers whose ideas run counter to our own … from the tools they use to market themselves. more…

Understanding Dad ... before it's too late

by Jim Fletcher -- I have grown to appreciate Larry Elder's writings and wisdom very much. All the better when he produces a book, and his latest, "Dear Father, Dear Son: Two more…

Can your book stay afloat?

by Jim Fletcher -- Yes, it's a favorite theme of mine: the sheer number of books written has always been astronomical. Now, the production costs to publish books is equally astronomical. Is more…

She was paid a mint for penning that?

by Jim Fletcher -- Recently, Publishers Weekly identified the top 15 highest-paid authors. Be warned: your jealousy will grow by leaps and bounds. Writers and authors – there can be a difference more…

The men and women who would 'change' America

by Jim Fletcher -- n many respects, culture warriors who have converted from the radical left are the most fascinating. They have both perspectives by virtue of their experience on both sides more…

Not all books are worth the bounty

by Jim Fletcher -- An imprint is an entity within a publishing house that publishes a certain niche. For example, under the company umbrella Charisma Media, there is "Charisma House" for general more…

Did Abraham Lincoln really believe in Jesus?

by Jim Fletcher -- Perhaps the biggest question I've ever had about a remarkable president, Abraham Lincoln, centers around his faith. Or lack of faith. Who really knows what America's "Father Abraham" more…

How to survive in the post-Obamalyptic world

by Jim Fletcher -- With only days to go before the most important presidential election in generations – OK, ever – which book might prove to be most valuable to the populace? more…

Who needs truth, we have marketing tools!

by Jim Fletcher -- I'm on my way home from attending Catalyst East. This is the leadership forum birthed by the Leadership Network; more than 13,000 attended the three-day event at the more…

Islam and Iran: Why Obama doesn't get it

by Jim Fletcher -- As Americans, we are notorious for being our own island, albeit a big island. Isolationism has its advantages, but it also leaves us vulnerable to failing to analyze more…