Familiar brands not always ours

by Roger Simmermaker -- Consumers often make a habit, and understandably so, of patronizing products with which they are familiar. Well-known brand names can result in positive emotional responses in the brain, more…

Losing income streams in 1 easy step

by Roger Simmermaker -- Both Democrats and Republicans long have heralded foreign investment in the United States as a net positive for the United States. On July 14, 2004, then-President Bush told more…

11 ways to do it right in 2011

by Roger Simmermaker -- Consumers seemingly are more sensitive to buying American around the holidays than most other times during the year. Perhaps it's because as we search for gifts for those more…

The Chinese are coming

by Roger Simmermaker -- Prior to the start of 2010, Gerald Celente, an American trend forecaster, publisher of the Trends Journal, and an author who has made several accurate predictions like the more…

Lower wages 'is not a sound national strategy'

by Roger Simmermaker -- If you listen to the president, most members of Congress, and even most of the media's talking heads, green jobs are the answer to providing America with endless more…

Certified 'Made in USA' status

by Roger Simmermaker -- We've all heard the media report on the dangers of contaminated products – courtesy of foreign countries – like dog food, drywall, toys, vitamins, milk, and paint. As more…

Locking horns with Legos

by Roger Simmermaker -- There's a great toy out there that is challenging and fun (for families and children), educational (for students and teachers), affordable and requires no batteries. The name of more…

A new look at scrubs

by Roger Simmermaker -- These days, there's little denying that health care is one of the biggest industries in America. And with that indisputable fact comes an opportunity to create many more more…

Letting China keep its 'Lincoln Logs'

by Roger Simmermaker -- There have been true American craftsmen all the way back to the founding of this nation, and their pride in making things in America embodies native qualities such more…