In an attempt to be "edgy," the Absolut Vodka manufacturer created an ad that hearkened back to the first Mexican Empire and included much of what is indisputably the United States of America. The ad (seen at right) placed California, Colorado and Texas in Montezuma's Revenge territory, which would be a disaster for the average human smuggler; could you imagine having to cross Texas on foot just to get a decent job or drink clean water?

The eternally astonished, over at The Gawker, are quick to label anyone who is offended by the insult to national sovereignty a xenophobe. There's something revealing about the We-are-the-World types who believe things like culture, borders, religion and history are all relative. In the United States, groups like the decidedly non-diverse La Raza and the acronym-challenged MEChA understand the power of identity politics. These race conmen play both advocate and victim to further their radical agenda. In Mexico, where the Absolut ad ran before being pulled, the Reconquista of "lost territories" was supposed to appeal to national pride. This flies in the face of logic. Mexican don't risk their lives to reach states like California and Colorado because it was formerly Mexico; Mexicans leave their homeland precisely to escape Mexico.

Absolut Vodka commented that the geo-politically incorrect ad: "In no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues."

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That statement was reportedly left on its consumer inquiry phone line after angered Americans protested the ad – let's hope Americans will consider Grey Goose for their next Martini, because someone at Absolut, absolutely knew the ad would cause some controversy. The map of the Mexico of lore re-writes history itself. The Mexico of the early 19th century also included much of present-day Central America, but the publicity spot did not bother to place Guatemala or Nicaragua under Mexico City's thumb. As a native of Californian myself, I'd be surprised to meet anyone in the Golden State who would prefer to live under Mexican rule. Even the fans of campy Mexican wrestling would rather stay in the Union and watch the matches through cable TV.

Absolut should consider changing advertising agencies, or at least finding one that can own up to the publicity scandals it creates. The Gawker readers should increase their cultural sensibility by learning the Spanish saying mothers repeat to insolent children: Errant flies do not enter into closed mouths.

Related offers:

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Get Rep. Tom Tancredo's "In Mortal Danger" direct from the people who published it – WND Books.

"Conquest of Aztlan": Will Mexicans retake American Southwest?

Matt Sanchez is a war correspondent who has embedded with the American, Iraqi and Afghan military. He resides in New York City and is a frequent political commentator in both American and French media. His work has appeared in the New York Post, National Review and Human Events.

Sanchez is a Marine and student at Columbia University who says his mission in Iraq is "to report on the stories that matter the most, first-person accounts by the men and women on the ground and in their own words."