Last weekend, just 24 hours before the Grammys' pop and circumstance, the industry got busy with a night of pre-party schmoozing and posturing. But the hardest-working band in hip-hop was preparing to do something unusual: playing a live gig. Continue reading The Roots Grow Their New Hip-Hop Business Model, a Year Into NBC's Late Nights The Roots Grow Their New Hip-Hop Business Model, a Year Into NBC's Late Nights originally appeared on DailyFinance on Thu, 04 Feb 2010 12:14:00. Filed Under: Media Permalink | Tweet this! | Comments