eFax, the flagship product of unified value-added messaging services provider j2 Global Communications Inc. ( JCOM ), will now be available on the Google Apps Marketplace. Google Inc. ( GOOG ) recently launched its online storefront called ‘Google Apps Marketplace" for the company’s application products and services. The Google Apps Marketplace is used by more than 2 million Google Apps customers to easily discover, purchase and deploy integrated business applications and related professional services. eFax is a full-featured Internet service that allows faxes to be sent and received as email attachments. This saves both time and money by eliminating the need for a dedicated fax machine and phone line. eFax will be available as an integrated cloud application within the Google Apps Marketplace. As a result, eFax accounts for onsite staff, remote offices, and mobile users can be established more easily. We believe, j2 Global Communications needs more business partners like Google in near-future. Competition in the outsourced, value-added messaging industry is fierce and continues to intensify. The company faces competition from, fax-to-email providers, broadcast fax companies, traditional fax machine/multi-function printer companies, unified messaging/communications providers, telephone companies, voicemail providers, companies offering PBX systems and outsourced PBX solutions providers. j2 Global Communications delivers integrated communication services through its unique digital faxing and voice messaging systems. At present, the company commands approximately 30% of the world digital faxing system. From an operational standpoint, the company continues to focus on subscriber usage revenue, which increased more than 2% year-over-year in 2009. "JCOM" Free Stock Analysis: Buy? Sell? Hold? "GOOG" Free Stock Analysis: Buy? Sell? Hold? Zacks Investment Research