April 01, 2010 at 14:06 PM EDT
The hunt for the elusive influencer
Maybe there is no such thing as an influencer. We keep hunting the elusive influencer because marketing people, especially, but also politicians (marketers in bad suits) and media people (marketers in denial) think that if they can find and convince or brainwash that one influencer, he or she will spread their word like Jesus and [...]
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